• Matthias Ferrieres

5 tips for successful email marketing

Here 5 tips for successful email marketing

Email marketing is a simple yet cost-effective way to boost your sales. This is especially important in this pandemic, as people are increasingly transitioning to online platforms and reducing their face-to-face interaction with you. Here’s 5 tips for you to successfully launch an email marketing campaign.

1) Goal setting

One of the first things you need to do before you start your email marketing campaign is to set goals. Ask yourself, what do you aim to achieve?

Some common goals include increasing revenue, value-adding to subscribers and gaining loyal customers.


Next, think about how you plan to meet these objectives.

2) Make use of technology

Technological tools such as software integration, automation and templates can help you send promotions, segment your audience, schedule your updates seamlessly. Such tools like Mailchimp and Wellnex, which has an email marketing function, can surely enable you to market effectively to your audience.

3) Go straight to the point

To capture your readers’ attention in one glance, ensure that your email is short and sweet. Brainstorm on a catchy headline to incentivize them to continue reading. Personalize your email as much as possible and provide meaningful content that meets their needs.

4) Include a call to action

No matter how interesting your content is, you need to provide a call to action for your readers to maximize engagement. A call to action can be as simple as clicking on a link, be it to sign up for a campaign or to find out more. For instance, you can provide a link that directs them to your offers on Wellnex.


5) Don’t spam your subscribers

Even though email marketing can be a powerful tool to engage your audience, be careful not to overdo it. Sending too many emails too frequently may prompt your readers to unsubscribe from you instead. Therefore, it is important to plan the frequency of your emails, for example, every Tuesday 10am.

It is not easy to send an email to thousands of people. As long as you stick to these fundamentals, success will come to you.


If you are interested to find out how Wellnex can help you engage your audience, Whatsapp us at +65 9827 1575 to find out more!

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