Why online ratings and reviews are important for your business?
Ratings and reviews are powerful tools that can boost your sales and brand loyalty exponentially. That is why Wellnex has these features to give business that join us the competitive edge. Every business on Wellnex has their own Wellnex website with a function for users to leave ratings and reviews. Here are 3 reasons why they are important:
Most people would not buy from a brand that they do not know or trust, unless incentivised or assured that it is good. As such, it is important to gain their trust by tapping on your existing customers to help advocate your brand. When you have lots of authentic, positive reviews, it is almost equivalent to word of mouth referrals from family and friends, and shoppers’ will likely trust you.
Ratings and reviews are the top features buyers depend on to make informed purchases faster. The feedback that others leave contains valuable insight about your product or service. This tool is much more powerful that mere product or service descriptions, FAQs and chat bots. Hence, sincere reviews can make or break a potential customer’s decision to visit you.
Having lots of good reviews can increase your business’ rankings in search engines. For instance, Google displays the top three most relevant businesses for any search. Shoppers then choose the shop with much higher stars. Although there are other factors that affect search rankings, reviews are no doubt a key factor for optimal results.